There is a lot more going on than long plotlines capturing the imagination of lonely housewives, the Soaps raised important social issues as well. At the beginning of Commercial Radio, daytime broadcasting was treated like a commercial wasteland with no money to be made. After all, Radio was family entertainment and during the day Dad was at work and the kids were in school. Put the effort into winning the prime-time when the whole family was home to listen to the big stars, just play some music and public service programming during the day. However, it was not very long before someone realized that housewives were at home during the day and they depended upon their radios to keep them company. Not only were housewives a dependable audience, but it also turns out that they did most of the shopping for the family. The first industry to come to grips with this economic reality was the manufacturers of household cleaning and beauty supplies, so the entertainment form that their mark...
Old Time Radio Shows
Old Time Radio Shows from the Golden Age of Radio